Practical growth systems for modern startups.

Today’s founders are navigating rising acquisition costs, fragmented channels, AI-driven shifts, and increasing pressure for capital efficiency. I’ve spent 15 years helping brands and VC-backed startups adapt — managing millions in spend and building growth systems across CPG, cannabis, and technology.

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Selected work.

Scaling the Impossible.

Scaled Eaze from zero to $100M+ revenue and 300K+ customers despite major advertising and regulatory restrictions.

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Shaping category DNA

Worked on early positioning strategy during Uber’s hypergrowth era as the company redefined transportation globally.

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Engineering new consumer categories.

Supported growth and go-to-market strategy as the Khosla-backed biotech brand scaled to 10M+ bottles sold with a bio-engineered probiotic designed to reduce the negative effects of alcohol.

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Building modern adtech infrastructure.

Led marketing technology, SEO, business intelligence, Salesforce transformation, and sales enablement initiatives leading up to Conversant’s $2.3B acquisition by Alliance Data Systems.

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Modernizing supply chain infrastructure.

Supported growth and go-to-market strategy for Felicis-backed Distru, helping scale seed-to-sale software infrastructure across one of the most operationally complex regulated industries.

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