I help unfamiliar products feel familiar, then build the growth engines that make them scale.
I grew up in Vacaville, pole vaulted at UC Davis, and started in San Francisco advertising, where my first account was a little startup called UberCab. Since then, I’ve co-founded two companies, helped more than a dozen brands launch and scale, contributed to five exits, and built growth programs where the usual playbook doesn’t apply.
Today, I lead DTC growth at LEVEL, serve as a venture partner at Sunshine Lake VC, and advise and invest in founders building what’s next.