● jamie_feaster
/work · 07 CASE STUDIES

Proof, not promises.

CASE 01/07 · Eaze · 2014–2018MARKETPLACE

Building California's largest cannabis marketplace with the ad platforms closed.

A tech company in a category Google, Meta and the app stores would not touch. I co-founded it and built marketing from the first customer.

$150M+
GROSS TRANSACTION VALUE
300K+
CUSTOMERS
$400M
VALUATION · 2019
4:1
LTV : CAC
01 · SITUATION

Eaze set out to make legal cannabis delivery as easy as ordering a ride. Growth targets were aggressive, regulations kept moving, and every standard paid channel was closed.

02 · WHAT I DID
  1. 01

    Built channels that did not need paid search or social

    Referral, partnerships, PR, events and owned media carried acquisition.

  2. 02

    Made the brand the moat

    Coined "Enjoy the Moment" and made the category feel safe and modern to first-time buyers.

  3. 03

    Expanded into seven new territories

    Launched each market with local press and partnerships on a repeatable playbook.

  4. 04

    Wrote the fundraising story

    Built the narratives behind $65M+ raised, seed through Series C.

03 · RESULT

Eaze became the number one cannabis delivery platform in California, with 300,000+ customers and 3,000+ press mentions. The company has since made close to 8 million deliveries.