Mad Lilly

K-Zen Beverages, led by Judy Yee and backed by DCM Ventures, partnered with Jamie to create and launch their new line of wildly tasteful, low-dose cannabis-infused spritzers. As their lead marketing consultant, Jamie’s role was to advise the Executive Team on cannabis market trends, and develop a unique and compelling brand identity, packaging, and go-to-market strategy that reinforced Mad Lilly’s premium and flavorful positioning.

 
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Wildly Tasteful

Every now and then, we need a chance to lift away from it all, which is why we created Mad Lilly: wildly tasteful cannabis-infused drinks curated to taste as good as they feel, leaving you ripe for whatever flows next. 

Just fruit, bubbles, and cannabis. Sound refreshing? That’s because it is. No preservatives, no added sugars, and no bogus – our spritzers feature real fruit juices, fizzy bubbles and balanced ratio of 5mg of THC and 5mg of CBD for a refreshingly light and happy buzz.

Learn more at drinkmadlilly.com

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