Yet, it remains a road less traveled in many industries, including cannabis. Most companies opt for the easiest path to market… the cheapest packaging. The most affordable product. They do what everyone else is doing, because that’s the sure bet. Anything new is risky. But when everything’s the same, customer needs aren’t fully met.

Urgency is a powerful motivator that drives customers to act quickly, whether it's to take advantage of a limited-time offer, avoid missing out on a popular product, or solve a pressing problem.

Dave McClure's Pirate Framework is a useful tool (and my personal go to) for startup success. The framework consists of five stages: Acquisition, Activation, Retention, Revenue, and Referral, or AARRR for short (like the sound a Pirate makes).

In a world that's constantly pushing us to hustle and grind, it's easy to get caught up in the belief that speed is the key to success. But in reality, moving fast without a clear direction can often lead to wasted time and energy.

"Design is not just what it looks like and feels like. Design is how it works." - Steve Jobs

When you keep it simple, you make it easy for your customers to understand and engage. Ditch the clutter, the noise, and the unnecessary bells and whistles.