Create urgency & scarcity

Imagine you're surfing the web and see an ad to “buy now to get these gifts in time for Christmas”, or you’re at a restaurant and the waiter tells you that there’s only one more prime rib special left for the evening. Suddenly, you feel a sense to order it before it's too late. The same principle applies in marketing and sales.

Urgency is a powerful motivator that drives customers to act quickly, whether it's to take advantage of a limited-time offer, avoid missing out on a popular product, or solve a pressing problem. By creating a sense of urgency, you can increase the chances of closing a deal and prevent potential customers from procrastinating or shopping around.

Urgency is a psychological trigger that is deeply rooted inside our brain, connected to the human loss aversion or “fear of missing out” (FOMO).

Similar to urgency, scarcity is a psychological trigger that uses quantity to compel us to act quickly. Scarcity triggers a thought that pushes us to place a higher value on objects that are scarce or rare.

So, if you want to boost your sales, remember that time is of the essence, and quantity is in short supply.