Pirate Framework (AARRR)

Ahoy matey! Dave McClure's Pirate Framework is a useful tool (and my personal go to) for startup success. The framework consists of five stages: Acquisition, Activation, Retention, Revenue, and Referral, or AARRR for short (like the sound a Pirate makes). Acquisition is all about finding new customers, while Activation is about getting them to take the first step. Retention focuses on keeping them coming back for more, while Revenue is about making that sweet, sweet loot. And Referral is about getting your happy customers to spread the word to others. With the Pirate Framework as your compass, you'll navigate the treacherous waters of entrepreneurship with ease and come out on top!

Check out Dave McClure’s Startup Metrics for Pirates deck, here: https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version