Less is more

When it comes to great marketing, less is more.

Often times, all it takes is a simple message or a minimalist design to make a big impact. By focusing on what's really important, you can create a message that's memorable and effective. Then you hit them with that message over and over until it sticks.

When you keep it simple, you make it easy for your customers to understand and engage. Ditch the clutter, the noise, and the unnecessary bells and whistles.

Same goes for the number of channels or programs in your marketing mix. I’ll often meet with Founders who have 10 half-baked marketing initiatives, but they’re surprised none of them are working. Instead of distributing your resources everywhere (and nowhere), double down on a few strategic keystone projects per year and put more into them.